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Fifth Annual Thought Leadership on Access Symposium (ATLAS) 



The Annual Thought Leadership on Access Symposium (ATLAS) is the preeminent patient access conference for hospital and health system leaders. Through presentations, panels, breakout sessions, and networking events, attendees exchange insights on driving patient access and experience innovation at their organizations. This year's event focuses on "systemness" – how health systems are aligning enterprise-wide to become more unified organizations – and the role patient access plays in laying the foundation. You'll walk away from the event with strategies and solutions to attract, engage, and retain patients.

Frequently asked questions

2018 Featured Panel:  
Driving a Consistent Brand & Patient Experience Across Your Enterprise

Robert Garrett
Hackensack Meridian 
Health Network

Howard Kern
President & CEO

Sandra Fenwick
President & CEO
Children's Hospital

Warner Thomas
President & CEO
Health System

The Focus of ATLAS 2018: "Systemness"

Systemness describes the desired future state of complex healthcare delivery systems —delivering patient-focused, seamless and high-quality care across the many parts of the system to maximize value to customers.*


*Becker's Hospital Review

What This Means for You:


Establishing, reinforcing, and unifying your brand identity across broad and evolving care networks.

We’ll explore how health systems are:

  • Uniting & optimizing the ‘digital front doors’ –websites & apps– to their health systems
  • Presenting meaningful information about their provider networks to consumers online
  • Differentiating themselves from competitors through digital innovation

Access & Experience

Helping patients obtain timely, convenient, and appropriate access to care across the network.  

We’ll explore how health systems are:

  • Driving consistency across points of access to their organizations
  • Making it easier for patients to find & book appointments with the right providers
  • Integrating new sites of care & linking the patient experience across them


Understanding their complete provider networks and supporting effective care coordination within them.

We’ll explore how health systems are:

  • Building comprehensive digital inventories of their providers & their areas of expertise
  • Improving patient-provider matching to bolster physician engagement & satisfaction
  • Enhancing effective referral management & care coordination within their networks

2017 Event Highlights

Hospitals and health system leaders across a range of functions benefit from attending ATLAS. Previous attendees have included:

  • Health System C-Suite: CEOs, CFOs, CIOs, CMIOs, COOs, CMOs, & others 
  • Clinical: Chief Medical Officer, Chief Clinical Officer, Executive Director & VP of Clinic Operations
  • Marketing: Chief Marketing Officer, VPs/Directors of Marketing, VPs/Directors of Digital Marketing
  • Digital Innovation: Chief Innovation Officers, Chief Digital Officers, VPs/Directors of Digital Innovation
  • Patient Access & Experience: Chief Experience Officers, VPs of Patient Experience, VPs/Directors of Patient Access

Learn from, exchange best practices, and network with a range of dynamic health system attendees about how to:

  • Optimize & unify the patient experience across the enterprise
  • Centralize, scale, & enhance access center operations
  • Enhance patient & provider satisfaction with better matching
  • Build & manage clinically integrated provider networks
  • Attract, engage, and retain patients through digital innovation
  • Reduce misdirected referrals & retain patients in-network
  • Differentiate from competitors through access innovation
  • Drive change management around patient access initiatives
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